Ms. Pornpiwan Niramoncherdchai, Managing Director of Applied DB Public Company Limited or ADB, is a manufacturer and distributor of plastic compound products. industrial glue and sealants revealed that in 2022 there will be two challenges in business operations, namely the rising cost of PVC Compound. May affect the profit margin (margin). The company therefore adjusts its strategy by increasing sales. and maintain the market share of PVC Compound and PVC wires to be in the 1st or 2nd place.
** High sales growth
It is expected that sales of PVC Compound products will be high-growth sales. Year 2022 will be the year to prepare before the election. The budget for the use of electrical wires to the ground will be a lot. Therefore, demand for PVC Compound cable group will be clearly visible in 2022.
Meanwhile, Medical Grade PVC Compound or medical device group It is expected that there will be a continued growth trend from 2021, making the company plan to add 2 more production lines to support future growth. As for the investment budget, it will be 5-10 million baht per device. and will increase the production capacity by 50% of the sales of Medical Grade PVC Compound products. and should be replaced by PVC Compound margin that tends to decline after rising raw material prices
** The income pump touched 2 billion.
As for the overall revenue in 2022, the company aims to increase to 2 billion baht from 2021, is expected to achieve the target of 1.5-1.6 billion baht, if the growth rate is considered high. and expected to be in accordance with the plan because the company adjusts its business strategy and prepare to drive sales as much as possible
while silicone sealant products, which will grow in line with exports The company will focus on exporting to countries where repairs are made. Build quite a lot of housing And there is a need to use silicone sealant that is not expensive. Therefore, the company expects such products to generate good income for the company in 2022.
In addition, the company will look for partners. to join the growing bio business Due to the ability to extend the Compound and Adhesive business. Recently, ADB Bio Company Limited, which operates the business of producing and distributing biological products. Establishment of this subsidiary to procure biodegradable raw materials and semi-finished products that can replace traditional plastic to support the development of production and distribution of biological products, with ADB holding 99.97% stake.
** Bio Business Trading
For the direction of bio business investment The company will penetrate the packaging base. or packaging. In 2022, it will be a product testing and marketing period if selling the first product. It may be trading or buying and selling. rather than setting up a factory and producing it yourself But if in the future the company sees a clear direction of bio business It is possible that the company will build a factory and produce products for sale by itself.